Articles & Podcast Appearances
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The Top SEO Skills You’ll Need to know in 2026
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Paid Search is in Flux too Amid Zero-Click Signals
I’m back speaking with Digiday about Zero-Click SEM
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Inside Perplexity's softer approach to ads
Read more at Business Insider
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How can publishers adapt to clickless search
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AI-driven algorithms evolve faster than ever
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Predictions on the Future of SEO in 2025
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SearchGPT’s impact on marketing will be huge
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Google document leaks spark fury in SEOs
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Will AI search challenge Google's dominance?
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Google fallout after monopolization ruling
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AI in SEO: Treat it like a new team member
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OpenAI is bringing true competition to search
PODCASTS
SEO isn’t dead & AI isn’t coming for your job…unless you let it.
I’m joined by Erika Varangouli, Sam Page and Ian Ferguson to learn how to scale deliverables, protect brand voice, and stay irreplaceable while everyone else gets lost in AI noise.
Eric Hoover joins the Search With Candour podcast to discuss how to use AI for SEO, as well as his love of cats and Star Trek
The Power of Search Experience Optimization
I’m back on the Voices of Search podcast to talk about the evolving concept of search experience optimization (SXO), and how it partners with user experience to help drive conversions
Wix’s Mordy Oberstein and Crystal Carter talk with Eric Hoover on laying out the art of a perfect client pitch for SEO services.
The SaaS SEO Show Podcast - Google Search & Helpful Content
Scaling SEO Deliverables With AI
Eric Hoover, Director of SEO, returns to delve into unlocking SEO growth with AI
Mentoring SEO TeamS Effectively
Developing well-rounded SEOs requires a strategic approach