Experience — Basically, my CV

The Drum - AI in SEO: Treat it like a new team member - Eric M. Hoover

AI can reduce workload and deliver great results for those working in SEO, says Eric M. Hoover at Jellyfish. Here's how to use the technology for the best search solutions.

- Read more at The Drum

I did a podcast! Listen to me talk about Helpful Content and Google Algorithm Updates.


Who wants to see my resume?

Director, Earned Media (SEO) – 2022 to Present @ Jellyfish

  • Organic Search and Content Strategy lead for global Telecom and Fashion eCommerce brands.

  • Thought leader across AI & Earned Media – Delivering regular updates around innovations for SEO.

  • Develops cross-functional team capabilities for SEO and content, fostering strong mentor-mentee relationships.

  • Provides oversight of content, UX, and technical recommendations based on analytics data and consumer intent.

Director, Organic Media – 2019 to 2021 @ iCrossing

  • Organic Search Director for LG Electronics – Built full-funnel strategy across consumer business units.

    • Owned client relationships with Digital Marketing Leads and Head of eCommerce for LG USA.

    • LG’s SEO-led Site Migration Strategy received the 2020 OMMA Members’ Choice Award.

  • Planned annual and ad-hoc scoping to reach outlined goals for SERP ownership based on search KPIs.

    • LG USA reached a 2019 goal of 50% organic traffic ownership versus other digital channels.

  • Utilized Paid/Organic Search strategy and tactics to enhance eCommerce rankings for campaign/product pages.

Associate Director, Owned Media – 2018 to 2019 @ Havas Media Group

  • Developed Organic Search concepts, product offerings and content strategy for global HCP/DTC brands.

  • Managed deliverables and coordinated with team members/clients to ensure distribution of SEO tactics.

  • Partnered with Paid Search and UX to develop holistic marketing strategies based on analytics research.

  • Monitored and reported on technical and content implementation impact across all owned properties.

  • Orchestrated site map builds and migrations for Oppenheimer Funds, Dupixent DTC/HCP.

Associate Director, SEO – 2016 to 2018 @ Resolution Agency

  • Managed development of SEO tiered-scoping structure for annual contract renewal of Unilever, GSK; resulting in a 100% client retention rate going into 2017 based on tiered scopes.

  • Developed cross-functional SEO and UX strategies to gain prime SERP visibility for the Excedrin.com relaunch.

  • Reviewed on/off-page recommendations by strategists and coordinators to ensure client needs were met.

  • Assisted clients in building and understanding business goals in relation to content/SEO while proving ROI.

  • Worked with Paid Search to A/B test digital strategies; built relationships with media teams, partner agencies.

Manager, SEO & Content Strategy – 2012 to 2015 @ Razorfish Health

  • Partnered with content providers to relaunch more than 20 CPG websites, including Tylenol and Zyrtec.

  • Built website content strategy for consumer healthcare and retail verticals, increasing MoM rankings.

  • Crafted heavily researched and targeted keyword lists and documentation for relevancy and site performance.

  • Strategically approached link building, creating solid acquisition tactics supported by backlink analysis.

SEO Copywriter, Community Manager – 2007 to 2012 @ Dealer.com

  • Wrote daily and weekly feature articles for 35 automotive blogs, averaging 50,000 unique monthly visits.

  • Administrator of website accounts promoting automotive dealerships and major events, including the NYIAS.

  • Ran social media accounts for auto dealership profiles on Facebook, Twitter, Tumblr, YouTube and Pinterest.